BRANDING TECHNIQUES

Choosing the right product for your promotional program is essential to achieving your goals. It is equally important to select the right decorating method for your promotional merchandise. There are many factors to consider, from the material, shape and colour of the product to the design of your logo and the printable space allotted for the promotional message.

At Genesis, we take the time to discuss and recommend decorating methods to ensure that your logo and message will result in a memorable and lasting impression, The explanations below are designed to introduce you to the decorating options for promotional merchandise. We hope you find this information helpful.

PAD PRINTING

Pad printing is a process where an inked image is transferred from a photo-etched plate to a thin, soft silicone pad. The pad is then pressed against the plastic part. The pad can wrap itself as much as 180° around a small object, and ink cover-age is excellent. Though other methods of printing have progressed, Pad printing is used for printing on otherwise difficult to print on products in many industries including medical, automotive, promotional, apparel, and electronic objects, as well as appliances, sports equipment and toys.

Highlight – Can print on soft round surfaces
Shapes – Circle, Semi-circle and Irregular shapes
Material – Plastic, Glass, Ceramic & Metal
Colours – Maximum of 2 colors
Products – Mainly used for Stress balls, Golf balls & irregular shapes
Pricing – Based on Logo Size x No. of impressions

SCREEN PRINT/SILK SCREEN

Screen print or Silk Screen is the direct imprinting of a one-color design or text onto the surface of a product. The image is pressed through tensioned nylon mesh, leaving a paint-like appearance. This generally results in a better imprint than a Pad Printing.

Highlight – Sharp, high-quality decoration on flat and curved surfaces
Shapes – Flat & Curved
Material – Metal, Plastic, Polyester, Nylon, Cotton and Non-Woven materials
Colours – Maximum of 6 colors for non-textiles and maximum of 4 colors for textiles
Products – Clocks, USBs, Powerbanks, Speakers, Sunshades, Mugs, Pens, etc.
Pricing – Based on Logo Size x No. of impressions

EMBROIDERY

Embroidery is decorating fabric or other materials with needle and thread or yarn

Highlight – Rich and lasting look
Shapes – Flat
Material – All kinds of woven and knitted textiles
Colours – Maximum of 12 colors
Products – T-shirts, Caps, Jackets, Bags, etc.
Pricing – Based on total number of stitches

SUBLIMATION / HEAT TRANSFER

Transferring is done by first creating a digital / screen print image on paper and then using heat to transfer it onto the chosen product.

Highlight – Allows for extreme detail like small text and multiple colours logo as well as a full image
Shapes – Flat
Material – Cotton, Polyester, Nylon, Ceramic, Metal and Wood
Colours – All CMYK Colours
Products – T-shirt, Caps, Bags, Jerseys, Ceramic Mugs, Wooden Plaques, etc.
Pricing – Based on Printing Size and Turnaround Time

LASER ENGRAVING

Laser engraving is a process that uses light to burn an image onto the  substrate. The imprint color may vary depending on the material of the product. Laser Oxidation is available on items where the surface and the substrate are the same color. (The imprint turns black with Oxidation.)

Highlight – Gives the Logos a clean and polished look
Shapes – Flat and curved
Material – Metal, Plastic, Wood and Leather
Colours – Similar to the material with a little burnt shade/ Material inner shade
Products – Pens, USBs, Keychains, Clocks, Powerbanks, etc.
Pricing – Based on the Logo size or the laser machine time taken

DE-BOSSING/ EMBOSSING

This is a process in which a metal die is created from artwork. The die is then heat-pressed into the material, leaving a depressed or raised image of the artwork

Highlight – Adds perceived value by creating a unique 3D look
Shapes – Flat
Material – Leather, PU, Rexine/Rexene, Cardboard, Vinyl and Paper
Colours – Adarker shade of the material colour
Products – Portfolios, Wallets, Organizers, Notebooks, etc.
Pricing – Based on the Logo size and complications

HOT STAMPING/FOILING

Hot stamping/Foiling is de-bossing with a metallic finish, created by applying foil between the to-be-decorated surface and the dye.

Highlight – Adds perceived value by creating a unique metallic 3D look
Shapes – Flat
Material – Genuine and Artificial leather, Paper, PU, PVC and Cardboard
Colours – Silver, Gold, Bronze and other basic metallic colours
Products – Portfolios, Wallets, Organizers, Notebooks, etc.
Pricing – Based on Printing Size and Turnaround Time

DOMING/EPOXY

Doming is used to create a 3D version of your image by shaping a raised surface beneath the print. A mould is formed, printed and filled with epoxy which is then hardened to maintain its shape.

Highlight – Full high quality image with a strong resistance to fading or damage
Shapes – Flat
Material – All kinds of materials
Colours – All CMYK colours
Products – Key chains, USBs, Clocks, Fridge Magnets, Name Badges, etc.
Pricing – Based on Printing Size and Turnaround Time

UV PRINTING

UV printing is a form of digital printing that uses ultra-violet lights to dry or cure ink as it is printed. As the printer distributes ink on the surface of a material, specially designed UV lights follow close behind, curing – or drying – the ink instantly. Because the UV lights cure any printed ink immediately, the dots of wet ink do not get a chance to spread out once printed, resulting in much finer detail. This curing process is more environment friendly as it produces few VOC’s, odor, and heat. UV curing also allows the flatbed printer to be used with non-traditional materials like acrylic or aluminium. In fact, this UV flatbed printer is compatible with most substrates up to 2” thick.

Highlight – Perfect for multi colored logos
Shapes – Flat, Curved
Material – All kinds of materials
Colours – All CMYK colours
Products – USBs, Pens, Powerbanks, Notebooks, Bottles, Mugs, etc.
Pricing – Based on Printing Size and Turnaround Time

OFFSET PRINTING

Offset printing is a commonly used printing technique where an inked image is transferred from a plate to a rubber blanket, then to paper. The offset process is a lithographic process. Lithography is a process based on the repulsion of oil and water.

Highlight – Best technique for data printing which provides highest quality
Shapes – Flat
Material – Paper, cardboard and PVC sheets
Colours – All CMYK colours
Products – Brochures, Catalogue, Notebooks, Business cards, etc.
Pricing – Based on Printing Size and Turnaround Time

With more than 29 years of experience in this industry, we take all the expertise into account to provide the best possible outcome for the prints and with our in-house facilities for the above methods of printing, we can control the quality and the turnaround time of the outcome strictly and provide an efficient service.

The vast experience of Genesis, combined with the following of industry best practices ensures a quality representation of every logo.